Let’s face it, at one point or another we’ve all wanted to live the lucky life of a rock star. You know the one, being treated like a complete god, pampered by your minions, waited on hand and foot. Then the fantasy vanishes, the bubble burst and we rocket down to earth with a thud, waiting in line at the usual cues at Tesco’s and hoping not to be trampled over on the tube.
Well all is not so according to Virgin Holiday’s new Rockstar Service. Their forthcoming ad campaign follows ‘The Danke Schöns' a Spinal Tap style band created by Virgin Travel, who believe the service and attention they receive is all down to their self proclaimed success, when actually they’re being treated like every other Virgin customer.
Virgin loves to market itself as a friendly, youthful and hip company so by emphasising the personal care its customers get with the tag – “everyone gets treated like a rockstar” I guess it successfully ticks the younger market boxes. Whether the campaign works at attracting the 18 – 30 year olds is yet to be seen, but thank god they got rid of Charlotte Church is all I can say!!
http://www.virginholidays.co.uk/info/about/rockstar_service/offers.aspx
Katie
About Me
- Syllabus
- Syllabus is a creative, brand-marketing agency specialising in music and entertainment. We identify how music can be used to make your brand stronger and more profitable. We then turn those ideas into smart, imaginative and engaging communications designed to make your brand sell. Syllabus also houses a unique, in-house, youth insight and engagement platform that educates, connects and integrates brands into youth and student communities. Current brands we're working with include St. Pancras International, Bose, the Coca-Cola Company and B&Q.
No comments:
Post a Comment