Blogging, Blogging Blogging!

This one is for Leo our official in-house blog police!

Blogging began in the late 90’s. The word “blog” is a shortened form of “web log,” and it stands for a web site that keeps a log (much like a diary) of people’s thoughts, their actions, and their reactions to other people’s thoughts and actions. Today, there are millions of blogs on the Internet.

So do Blogs really achieve better corporate/organisational communication?

Many would argue YES! – Blogging has caused the blurring of lines for mass media, after all a blog is open to the entire online world!

Politicians and News channels were both early adopters of blogging, using blogs as an ‘unofficial’ and grass roots way of spreading their message. Now it appears that Blogs are used by the masses, spilling out their inner most thoughts or ranting about their pet hates – The free flow of information is rapidly changing the way in which we exchange information and communicate.

Blogs have allowed for the receiving of information from places we would not ordinarily be exposed to, this information is much more than what we can receive from a social networking site or a company website. Blogs have the ability to change the way in which consumers view a product/company/organisation given their more open nature. Obviously, consequently this has both a positive and negative effect, but in my opinion blogs allow for truthfulness that you would not normally get.

The disintegration of communication lines caused by the internet have no doubt broken down distance and boundaries, but just how far can we go? And is the closing distance for information discovery a positive thing? Or is it safer to keep to our bubble?

What do you think? Is a blog really capable of all of this?

L