Hip Hoppin' Hamsters

Now, I know a lot of my blogs recently have been about the latest adverts and yes, I understand I should vary things a little. So please believe me when I say this week I was going to do my very best to find something serious, something industry related and something that wasn’t flaunting any products what so ever.

Well the best laid plans don’t always pan out. I was doing so well until my attention got drawn away by one of the most bizarre and funny adverts I’ve seen in a long time!! I would have turned away from the story had it not been the fact that said advert is unlikely to be aired on UK television, and seeing this as an absolute travesty, I thought I would serve the British public by bringing it to their attention.

The advert in question is Kia’s new Soul – A New Way To Role ad campaign that has just been launched in the US. Now normally I hate any kind of attempt to humanise animals. Doctor Doolittle; no thank you. Alvin and The Chipmunks; oh god no! But this advert genuinely did make me laugh.

Not only has the ad been awarded with numerous industry accolades including a "2010 Automotive Excellence Award” and "Automotive Ad of the Year" but the hamsters have a forthcoming fashion range www.hamstarclothing.com and chart success at their feet with the campaign extended online with free track downloads www.kiasoul.com/#/downloads

It’s bizarre and I’m not sure where the choice between a car and a toaster comes into it, but who cares!! Personally, I think its genius!!