During my usual surf of the internet, I stumbled upon this little nugget, I thought.... blog it!!
Social media has transformed advertising and has given the consumer complete control of how they interact/embrace brands. Brands need to tread carefully when interacting with consumers in their own space. Coca-Cola is a great example of a brand that has embraced the limitations of communicating with consumers on a social media platform such as Facebook.
Coca-Cola found a popular fan page on facebook that had been created by a couple of 29 year old Coca-Cola fans. Rather than sue them, they flew the two fans out to Atlanta to continue working on the page for the company. The creators became an intimate part of the continued development of the page. Coca-Cola had the savvy to grasp the benefits of a Facebook group, and understood that Facebook was a site created and used by customers, a valuable lesson to be learnt for social media success!
http://www.facebook.com/cocacola?v=app_161193133389
Milton
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