So our 'beloved' or not so 'beloved' as it would seem with its drastic declining weekly circulation NME Magazine has had a major facelift with a new design, logo and editorial content.
NME is to now display ten different covers featuring stars Jack White, Rihanna, Kasabian, Foals, MIA, Magnetic Man, Florence + the Machine, LCD Soundsystem, Laura Marling and Biffy Clyro.
New regular features “First Night, On The Road” and “In The Studio” are designed to demonstrate NME’s “unrivalled access” to bands,
It has also overhauled its “Radar” section with more new band news, live reports and regular columns from Tim Westwood, Simian Mobile Disco and Mary-Anne Hobbs.
The overhaul is the first major change NME under its first female editor Krissi Murison, the Magazine has suffered large circulation falls, dropping 20.6% year on year, and this is an attempt to regain it's kudos among music lovers.
Krissi Murison said: "When I took this role I had very clear ideas about what I wanted to do with the magazine. The new NME is significantly different, with a much more mature and aspirational design, and content which focuses on being in-depth, opinionated and above all knowledgeable."
So what do we think? - Are we really going to start picking up more NME Magazines because of the more 'Mature and aspirational design'? - It looks more like a magazine supplement to me!
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