Everyone wants a great looking brand with a slick and meaningful logo, a beautiful colour scheme, website, newsletter, business cards, letterheads, stamps etc. etc. etc. but in reality, how important is it to the success of your business?
One thing I think everyone agrees on is that uniformity is extremely important - whatever you do or look like, make sure everyone does it the same...this shows a 'together' company and one that has the same set of goals and objectives.
It's the little design things I don't fully understand - the curve of a certain letter, a shade darker blue in the top corner, the width of your underline...Do people really care? Designers tell me they do! Funny that...
I think at the end of the day, of course I want my brand to look incredible...mainly because we are a marketing agency and I wouldn't trust an agency who can't get their own marketing right! However, I want something solid, something reliable and something eye catching - not something that sub-conciously makes you think of positivity, creativeness or financial benefits at the end of the day, people like nice colours and pretty pictures...
Trust me, if the quality of your work is high enough, easily accessible and presented in a great light, you're going to be successful...regardless of the degree of upwards slant in your logo!
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