We're a creative company...an agency that prides itself on designing and implementing innovative and creative strategies and campaigns. However, I also understand that we are a business and have to conduct ourselves accordingly, take our work seriously and treat our clients with respect - an agency is nothing without its clients (I think that's a Don Draper quote but anyway...)
So, what the fuck am I getting at here, I hear you ask?!
I want the companies I work with to understand this reasoning - I want them to be creative in the way they produce work but also act as though they are a serious business and actually show me they give a shit.
Having said this, if your job is to produce creative content all day long, DON'T turn up to a meeting looking as though you are trying to sell me some insurance!
Take a second to think about the impression you are giving off - I mean really...basic.
I'm incredibly amazed that some businesses (especially small up-and-coming companies trying to make a name for themselves, no names mentioned) don't think about these things and then expect us to part with our hard-earned money when in actual fact, they couldn't have even sold me a bloody pencil let alone a valuable creative service.
Rant over.
